Principles of Digital Marketing for Arts
WHEN: Wednesday, March 14, 2018; 9:30 a.m. – 12:00 p.m.
WHERE: 100-938 Howe St., Vancouver
COST: $45.00 BC Alliance members | $85.00 non-members | $25.00 livestream
Image: artistic_bros_ & artscloud VIA instagram.
In this introductory workshop, digital arts marketer Brian Paterson demystifies the diverse world of online marketing. Taking a highly practical approach, he will outline the tools that offer arts and culture organizations the highest returns; explore case studies that highlight best practices and sound strategies; and equip participants with working knowledge to start planning their own campaigns. Platforms covered will include Search Advertising via Google Grants, Google Display Network, and Facebook Advertising.
About the facilitator
Brian Paterson is a partner at Murray Paterson Marketing Group (MPMG), an award-winning marketing agency dedicated exclusively to servicing the arts and creative industries. A classically trained actor, Brian discovered a broader stage for his talents by marrying his intimate knowledge of the arts with his skill and passion for marketing. With MPMG, he provides digital marketing expertise to organizations including Bard on the Beach, PuSh International Festival for the Performing Arts, Eastside Culture Crawl, and Vancouver Folk Music Festival, among others.
Image: artistic_bros_ & artscloud VIA instagram.